38 Degrees – The Artful Tax Dodgers.
PRODUCE UK undertook its first project for campaign community 38 Degrees in May 2016. Our team of 70 dancers flashmobbed David Cameron’s international anti-corruption tax summit. The aim was to raise awareness of the issue of tax-dodging to the press, while driving engagement and discussion on social media. Within the first 24 hours the film had spread far and wide across Facebook and Twitter, and within days had received over 300k views.
38 Degrees said: “The creative elements of the stunt fitted our brand and messaging well. The activation was very professional and the stunt would not have been nearly as successful without their expertise.”