Adidas PureBOOST X

We were invited to produce the launch of the revolutionary PureBOOST X trainer for our friends at Hope&Glory and chose the King’s Cross Light Tunnel as the venue. This phenomenal futuristic environment was perfect for PureBOOSTX, because rather than being a typical adaptation of male shoes, these heavily researched trainers were designed with only the female athlete in mind.

This was the London chapter of an extremely successful simultaneous global launch.