Jaguar Land Rover’s ‘Lighting up Lives’ Project
Jaguar Land Rover commissioned Produce UK for an ambitious installation at the Hay Festival of Literature and the Arts. The aim was to raise awareness of JLR’s ‘Lighting up Lives’ project, which brings solar technology to remote communities in Kenya.
Collaborating with artist and designer Tupac Martir, whose client list includes Elton John, Coachella Festival and New York Festival of Light, we used solar lamps to cast light over festival-goers at sunset. Named ‘The Night Time Sun’, we harnessed the power of the sun to illustrate experientially the wider message of JLR’s work in Africa.