#myMUJI Exhibition: Celebrating 25 Years of MUJI in Europe
MUJI enlisted PRODUCE UK to design and deliver an exhibition celebrating the Japanese brand’s 25 years in the UK and Europe. We curated an exhibition of rare archival, never-before-seen MUJI posters, documenting the minimalist brand’s rise to international renown.
The exhibition took place in London’s St Martin’s Courtyard, a stone’s throw from the MUJI Covent Garden store. Free-of-charge and open to the public over six days, MUJI invited six design and lifestyle bloggers for a daily #myMUJI takeover of the exhibition’s open storefront.
Inside, visitors were invited to use the #myMUJI photobooth and social media coverage from the event delivered a 90% rise in tweet impressions with a 254% increase in post engagement on Facebook.