Slideatron – Christmas at Wembley Park
Stepping into brave placemaking territory for their Christmas activation, commissioners Quintain asked us to deliver something truly spectacular for Christmas in 2017. Slideatron was an immersive 18m-high LED-lit temporary installation built from scaffolding, inspired by nearby construction works, and featured a 20m-long thrill slide.
The project added value to the adjacent London Designer Outlet shopping precinct and stadium and paved the way for the area’s emerging reputation as a cultural destination. It generated 51 pieces of press coverage including the Evening Standard, Metro and ITV’s Good Morning Britain. Time Out’s coverage accrued 100k video views on launch day, anchoring Slideatron as one of London’s major Christmas attractions of 2017.