The MUJI Life Pop Up Apartment
On the back of our collaboration in 2016, MUJI invited us once again into the production hot seat to mark the launch of their SS18 home & travel collection. To show off the full impact of their new lines and demonstrating how each piece translated on a ‘real life’ level, we went straight in with a styling coup & created an entire flat in Convent Garden for a weekend.
Not only was the central London pop up (between 16th and 18th February 2018) a time and place to showcase all things MUJI, we generated extra depth to the activation with Japanese beauty tutorials, Instagram workshops, hosting masterclasses & even a smart storage masterclass.
Visitors were invited to sample Japanese food and snacks from the apartment’s kitchen, try out the furniture and move through the apartment room by room for a totally immersive experience of the MUJI brand.