MUJI appoints PRODUCE UK for #myMUJI exhibition

PRODUCE UK has been appointed to design and deliver an exhibition of rare posters, celebrating 25 years of iconic Japanese brand MUJI in the UK and Europe.


1980-1 Lower priced for a reason ©Ikko Tanaka

It is twenty-five years since the first MUJI store opened outside Japan in London’s Liberty department store, introducing understated Japanese minimalism to Europe. MUJI will be celebrating the milestone for 10 days at the end of October with a series of events across Europe, inviting customers and fans of the brand to recall their all-time favourite productions.


To coincide with the 25 year milestone, MUJI will be working with PRODUCE UK to stage a curated exhibition of archival, rarely and never-before-seen MUJI posters. The exhibition will take place in London’s St Martin’s Courtyard, Covent Garden, a one-minute walk from the MUJI Covent Garden store. Located in one of London’s busiest shopping and cultural districts, the exhibition, created by PRODUCE UK, will be an open storefront, which will be free and open to the public over six days.

Conceived as a space to interact with the brand, MUJI has invited six design and lifestyle bloggers for a daily #myMUJI window takeover.

Each blogger will style, personalise and showcase their favourite MUJI products in a unique window display for the day over the exhibition period.

Further inside the exhibition, visitors can take part in a #myMUJI photobooth – selecting one of the 25 iconic products and having their photo taken in a styled-out scene. After London, the 25 posters move on to MUJI’s recently refurbished Corso Buenos Aires store in Milan, Italy for an in-store exhibition there.

The posters showcased in the exhibition illustrate a brand trajectory that documents MUJI’s rise to one of the leading international design brands worldwide. Individually, each is an advertisement, but together, the posters offer a perspective on how the brand gained its reputation for innovation, charm and humour.

1991-13 Maturity - taste the time ©Ikko Tanaka

1991-13 Maturity – taste the time ©Ikko Tanaka

Each poster sets a context for the time period in which the advertisement was published. Some provide social commentary; others clearly exemplify visual trends in advertising at the time, while others are more abstract.

A press preview for the show will be taking place on 18 October 2016, followed by the public opening on 19 October. We’ve been brought in by Camron PR, who handle the UK (and European) press for MUJI and who we’ve collaborated with previously on projects including the London Design Festival and Hem.

Catherine Borowski, Managing Director at PRODUCE UK said,

“MUJI is a truly iconic brand and we’re delighted to be working with our long-time collaborators Camron PR on this project. The exhibition showcases how much the MUJI brand has developed in a very creative and engaging way, and we’re really looking forward to opening the doors to the public to see their reaction.”


  • 18th – 23th October
  • Opening Hours: 10am – 7pm daily
  • Press Preview: 18th October / 9am – 11am, by invitation
  • VIP Opening: 18th October / 6pm – 8pm, by invitation
  • ADDRESS: 21 Slingsby Place, London WC2E 9AB

For more information, please contact:

Sam Oxley / Lisa Lindley-Jones –PRODUCE UK: /

Adnan Abbasi / Kerry Lynch – Camron PR: /

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