‘NIGHT TIME SUN’ LIGHTS UP HAY FESTIVAL
- Jaguar Land Rover unveils unique Hay Festival art installation to celebrate ‘Lighting up Lives’ project in Kenya created by Produce UK.
- Hay installation uses solar lamps to represent the power of the sun to transform lives by giving more study and family time.
Jaguar Land Rover is harnessing the power of the sun to transform lives with an unique art installation at the Hay Festival of Literature and the Arts, created by Produce UK. The Night Time Sun is an ambitious installation using solar lamps, designed to cast its light over festival-goers as the sun sets. It has been designed and built by a collective of artists, creative collaborators and light artists from Produce.
The installation is inspired by the work Jaguar Land Rover is doing to help families in rural Kenya. Its Lighting up Lives project is bringing safe, reliable solar power to 1.2 million people by 2020.
A lack of grid electricity limits opportunities to study and work, poses health risks and harms the environment. Lighting up Lives, implemented by Jaguar Land Rover’s specialist project partner ClimateCare, makes solar technology available in remote communities – literally bringing power to the people.
The Lighting up Lives project helps children in Kenya, to read and study after dark. Franklin Nzeki, a 14-year-old pupil at Kasooni School in Kalawa, said: “I finish all my homework now. Before I could not do it at home when it was dark. I know my parents are much happier now, and so am I.”
The Night Time Sun installation at the Hay Festival was jointly created by three artists:
Tupac is an artist, visual designer and creative director with a varied portfolio of projects in the arts and entertainment scene. He has provided production design, visuals and lighting direction for Elton John, Sting, Coachella, New York Festival of Light, Nederland Dans Theater, Xu Bing at the V&A Museum, the Serpentine Gallery and the Old Vic Tunnels to name a few.
Catherine is MD of Produce UK and a practicing conceptual artist. She has over 16 years’ experience of working in the event industry. Catherine studied fine art and sculpture at Nottingham and specialises in installation, constantly working on ideas for new installations and spaces. She has just curated and participated in a group show of personal work at Hoxton Arches and is currently working on an ambitious year-long Skip Gallery project with Lee Baker.
Lee Baker is a creative collaborator and consultant at Produce UK, designing, curating and researching for a plethora of experiential campaigns including brands such as Adidas, Discovery Channel, King’s Cross development and citizenM. His wealth of experience from 25 years in the music industry, visual arts, theatre and television fortifies Produce UK’s offering as an arts led organisation.
To find out more follow #LandRover #LightingUpLives #NightTimeSun on Twitter, Facebook and Instagram
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