Placemaking
We specialise in experiential placemaking, focusing on the temporary use of public spaces for enriching events and audience exchanges.
We believe the success of an urban public space is determined not simply by bricks and mortar but by its planning for human use. The Produce UK philosophy is that culture has a transformative power, which can be used to enhance the public sphere and reinforce the sense of identity of a place.
What is placemaking?
Placemaking is the process of looking at public spaces from a holistic perspective, with the goal of amplifying the presence of a location in a way that is relevant to its unique characteristics, and promoting increased human interaction. The practice of placemaking continues to grow as it is explored and espoused by artists, urban planners, architects, and community leaders the world over.
Need event-making?“We need reliable partners with a wealth of expertise and absolute attention to detail, who instinctively ‘get’ our brands and bring them to life; on time and on budget! Produce UK excel in all of these things.”
Amy Pearson - Director of Marketing & Brands, Turner Broadcasting
“They totally understand how to make clients’ lives easier and how to deliver seamless, creative and memorable experiences.”
Jessica Binns - Managing Director, The Brooklyn Brothers
“We were clearly asking a lot from Produce UK to turn around the stunt in less than two weeks but they understood our objectives and adapted their approach to fulfil them. ”
Lorna Greenwood - Campaigns Manager at 38 Degrees
“Catherine. You and your team have been amazing!”
Jason Goldberg - Founder and CEO, hem
“We had a brilliant experience working with Produce UK on the Hyundai FanDome. Their ability to deliver a project of this scale, whilst maintaining absolute attention to detail was incredible.”
Susannah Jacques - Sponsorship & Advertising Manager, Hyundai Motor UK
It’s now widely agreed that public places must be planned with the people who use them in mind, incorporating the diverse voices that form neighbourhood communities and addressing local social issues.
The aim of placemaking is to suffuse the simple delivery of the built environment with carefully planned engagement programmes, making the space more attractive to users, and broadening potential for commercial opportunities.
Our approach to Placemaking
We undertake every placemaking project by evaluating the specific uses of the public space and the relationship between those that use it. By deeply understanding the unique characteristics of a place and its occupiers we curate bespoke programmes that are relevant, exciting and inspirational. Our ultimate goal is to facilitate and strengthen the emotional bond between people and places. The commercial event-making work we do for brands and organisations enables us to share and apply the latest knowledge and innovations from the experiential industry to the public realm.
As part of a wider context
We are members of New London Architecture (NLA), an organisation offering support, knowledge and discussion relating to London’s urban sphere.
Having an ear and a voice in the international placemaking conversation means we are always up to speed with emerging trends and developments, ensuring that our work remains leading-edge.
