Produce UK creates Slideatron at Wembley Park
It was three months in the making and our lips were sealed throughout the planning stages, but we are delighted to present our new project for Christmas – Slideatron at Wembley Park.
Slideatron was commissioned by Quintain, the developer behind the regeneration of Wembley Park, and was a fully immersive experience that invited visitors to be propelled through a 20m-long slide. At the top of the 18m-high LED-lit ‘Christmas tree’ structure was an open-air viewing platform, from which guests could see across Wembley Park and beyond.
On the hour, every hour the tree burst into ‘rave mode’, set to a bespoke Christmas backing track. In many ways Slideatron is seen as a metaphor for what’s happening at Wembley Park – bold, exciting and innovative.
Catherine Borowski, Managing Director, Produce UK said, “It’s not often you get a brief from a client who is brave and willing to embrace the opportunity to do something different, so we owe a huge thanks to all the team at Wembley Park for working with us so collaboratively to make this happen. Slideatron is a truly immersive experience that we hope people of all ages will enjoy, and in particular, we hope that Slideatron is fitting of the evolving nature of Wembley Park as a place of innovation and excitement.”
Slideatron.co.uk was live until 2 January 2018.
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