The Hyundai FanDome

UEFA EURO 2016 was set to be the biggest European Championship yet, so we helped official sponsors Hyundai Motor UK to find a way to showcase their involvement to fans in the UK in a creative, credible way and PR-able way. The Hyundai FanDome – ‘Football Heaven’ – was an immersive football experience, surrounding fans at 51 matches with a 91-metre 360° wrap-around screen that reacted to every moment of live action.

“An immersive football experience like no other.”  The Telegraph

The results

More than 37,000 fans signed up for tickets and the supporting media campaign, delivered by The Brooklyn Brothers, delivered over 13 million impressions and earned media in excess of £4.5million.