PRODUCE UK appointed to design exhibition for citizenM and The Impossible Project

For Photo London 2017 citizenM has teamed up with The Impossible Project to present A Different View: Public Spaces Reimagined, an exhibition featuring photography from some of the most exciting names in design and fashion. From celebrated womenswear designer Eudon Choi to Sam Bompas (from Bompas and Parr) and graphic artist Camille Walala (image above), each of the chosen designers is renowned for their originality within their respective fields.
Produce UK has collaborated with Camron PR to design the exhibition which has been installed at the citizenM Tower of London Hotel, near Tower Hill. The show will be open from 17 May – 17 June 2017.
In collaboration with The Impossible Project, citizenM invited nine designers to share their photographs of unexpected street or public art. As seen in these works, this goes beyond typical street art or graffiti and instead looks at the beauty and inspiration these designers find in public and open spaces.
Using a refurbished Polaroid 600 camera, each designer has used a range of films from The Impossible Project, creating real photos which reinvent instant photography for the digital age.
Catherine Borowski, Produce UK MD said, “This is the perfect project for us: it combines our love of art and culture, and gives us the opportunity to work with a brilliant brand.”
citizenM x The Impossible Project, A Different View: Public Spaces Reimagined, citizenM Tower of London, 17th May – 17th June 2017

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